Why You Simply Cannot Rely on Safelists For Driving Traffic to Your Website Or Making Sales

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Traffic is the lifeblood of any website. No traffic usually translates as no sales. It is understandable why people can become desperate and go for bulk traffic in the hope that out of 10,000 names 500 will make a purchase or join their list and they will become rich overnight.

It is a well known fact that this does not happen. Any traffic that is not targeted is really a waste of your money. Your traffic should be quality and not quantity.

Sending out emails to an untargeted audience is not really smart marketing because you will be sending commercial emails to people who do not know you. There is no guarantee that you will get a favourable response from people who are mostly using throw away email addresses because they do not want to be inundated by a deluge of emails.

Most of the people on these safe lists know that they will be receiving emails from other members. These are people who are mostly trying to sell something not buy something. This is actually one of the conditions of their “safe list” membership.

The main problem is that they are more likely to delete your emails than read them. It is one of those things about human nature. They want you to read their emails and respond to them but not the other way around.

In my experience, and I have tried safe lists, everyone is sending emails to each other but no one is reading them never mind making a purchase!

Why take your chances with this form of traffic?

I am sure there are marketers out there who can make this form of traffic generation work however I would not advise it. Build your own traffic.

You can be rest assured that one of the reasons your emails may not get read is because some of these marketers have simply used a throw away email address, one they hardly ever use so they can simply batch your emails in 100′s and press the delete button. Like I mentioned earlier this is certainly not smart marketing if you are using safe lists.

It makes sense then to build your own mailing list. Do not be tempted by all what safe lists appear to offer or how many members there are on a safe list. It is not all about numbers what you really need to make money online are targeted and responsive subscribers.

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Willfred D is an expert author and marketer specialising in opt in list building and pre qualified traffic generation techniques.