List Building – My List is Like an ATM Machine

Hopefully, you’ve learned by now that you should be list building and that you shouldn’t let your leads get away. Capture their email address using a lead capture form, or a squeeze page, so that you can market to them over and over again.

This is what online marketers call ‘lead capture’ and ‘list building’. They build a list of interested prospects.

Why interested, you may ask?

Interested, because they have chosen to subscribe (or ‘opt-in’ to use the internet marketing term) to your eNewsletter. They have requested to receive your information via emails. They are interested in seeing and receiving your messages.

A list of interested people can be a valuable thing. It’s a marketer’s dream. These are people that have opted into your list, who have come to you. No more chasing down Aunt Sally!

Your list becomes your best friend. Treat your prospects well. Tread lightly, and
add VALUE. Or… you’ll lose them.

I know of one “guru” marketer that calls his list an ATM machine. His list has gotten so big, and powerful, that all he has to do is send out one broadcast email with a product promotion, and the dollars start rolling in.

You hear about marketers with list of tens of thousands, even hundreds of thousands! But don’t worry, every list starts with just one prospect. Remember, “The great wall of China was build one brick at a time.”

Autoresponder tools like Aweber, GetResponse, and 1Shopping Cart allow you to automate the lead capture process. They give you the html code for capturing your leads on your website or squeeze page, as well as to manage your lists. You can pre-load it with emails that you’ve written for communicating with your list.

And you can send out ‘broadcast’ emails any time you feel like it. I like to send broadcast emails for time-sensitive news, such as when I annouce our weekly team training calls each Tuesday night.

If you’re interested in learning about these effective online marketing techniques, I invite you to sign up for my free 7-day bootcamp, where I’ll teach you strategies that you can apply to any online business including network marketing businesses.

To sign up, visit my website: http://www.NetWorkMarketingMastered.com